CXL Institute Growth Marketing Minidegree Review: The Journey of a T-Shaped Marketer

The untold journey of a curious, independent thinker who chases audacious goals.

McKenzy P. Germain
5 min readJun 22, 2020


Am I the potential father of a future bleeding-edge marketing strategy?


Well… hahahahaha!

If I want to be, I can always be!

But that’s a different show for a different time and place. I’ll save that ordeal for the Maury Show.

For now, I will focus on soaking in all of the wonderful knowledge that’s out there in the world.

On a more serious note, 12 weeks ago, I embarked on a mission to gain additional skills in the realm of Growth Marketing through CXL Institute.

I can attest that my journey has been nothing less than AMAZING! And, it’s not even over yet.

With that being said, I’d like to take some time out to share my learnings and insights with you, especially for those of you who are on the fence around choosing the ideal upskilling platform.

Before I begin, know that I’m all about that Team CXL life in 2020 and beyond. I’ve received more value in the last 90 days than I have gotten on any competitive platform. [Emphasis on the last “Period.”]

The skills that you’ll learn through CXL’s extensive training library by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.




McKenzy P. Germain

🎈 Sarcastically entertaining, yet educational.