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McKenzy P. Germain
McKenzy P. Germain

882 Followers

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Dec 31, 2020

How I Got My Team Featured At GOOGLE I/O

When The Chips Are Down, The Odds Are In Your Favor — Before we get into specifics, let me set the stage by stating a few things: The Chrome website codebase had ~10 yrs of tech debt. SUPER FRAGILE codebase. 🤦🏽‍♂️ Six teams had either rejected or handed the project back to product marketing & creative engineering before being brought on to…

Google

5 min read

How I Got My Team Featured At GOOGLE I/O
How I Got My Team Featured At GOOGLE I/O
Google

5 min read


Published in

The Pragmatic Disruptor

·Dec 17, 2020

10 Things Mack Would Do As The CPO/CMO Of Your Personal Brand

A recent recommendation to a brilliant woman in SV that has pivoted her services — On 12.13.20, I provided a breakdown of our upcoming discussion after my homie, and I missed two meetings due to irregularities in our schedules. And now I feel ghosted. (Don’t let the slang go over your head, bruh.) Additionally, I hope she receives this information well enough to build…

Product

3 min read

10 Things Mack Would Do As The CPO/CMO Of Your Personal Brand
10 Things Mack Would Do As The CPO/CMO Of Your Personal Brand
Product

3 min read


Jun 22, 2020

CXL Institute Growth Marketing Minidegree Review: The Journey of a T-Shaped Marketer

The untold journey of a curious, independent thinker who chases audacious goals. — Am I the potential father of a future bleeding-edge marketing strategy? Hahahahahaha! Well… hahahahaha! If I want to be, I can always be! But that’s a different show for a different time and place. …

Growth Marketing

5 min read

CXL Institute Growth Marketing Minidegree Review: The Journey of a T-Shaped Marketer
CXL Institute Growth Marketing Minidegree Review: The Journey of a T-Shaped Marketer
Growth Marketing

5 min read


Published in

The Pragmatic Disruptor

·Jun 1, 2020

For The First Time, I’m No Longer On The Fence For Choosing The Best Digital Marketing Upskilling Platform

CXL Institute is dedicated to helping us achieve our goals — CXL Institute is the go-to platform when I want to learn about growth marketing. Mainly because their content is phenomenal! Taught by industry leaders, the content is updated regularly so that you’re always ahead of the curve when it comes to digital marketing. CXL Institutes courses will get you the…

Growth Strategy

9 min read

For The First Time, I’m No Longer On The Fence For Choosing The Best Digital Marketing Upskilling…
For The First Time, I’m No Longer On The Fence For Choosing The Best Digital Marketing Upskilling…
Growth Strategy

9 min read


Published in

The Pragmatic Disruptor

·May 31, 2020

Acquiring Customers May Be Sexy, But User-centric Marketing Pays The Bills

GrowthMaster is our name, and Retention is our game — There is a beauty to the game of growth marketing, and I don’t think most folks understand that beauty. It’s like magic, except it’s a science. No, for real. It’s definitely science. Growth Marketing is the invisible partner (unfair advantage) that you want to have in your corner at all times. Here are 155 reasons why: “Getting the like is easy. It’s a light action. …

Growth Hacking

11 min read

Acquiring Customers May Be Sexy, But User-centric Marketing Pays The Bills
Acquiring Customers May Be Sexy, But User-centric Marketing Pays The Bills
Growth Hacking

11 min read


Published in

The Pragmatic Disruptor

·May 18, 2020

The Imaginarium of Upskilling Paralysis

Investing in post-graduate education requires a strategic approach — Mack (McKenzy Germain), the leader of a stealth team, has a dark secret. Thousands of days ago, he traded the soul of his career, feature film production, to tech bros. Now the tech bros have come to collect their prize. To solidify his recent pivot, Mack must make a final…

Growth Mindset

6 min read

The Imaginarium of Upskilling Paralysis
The Imaginarium of Upskilling Paralysis
Growth Mindset

6 min read


Published in

The Pragmatic Disruptor

·May 11, 2020

How To Build Your Martech Stack Like A Boss

Learn How To Inventory Everything You Know About Your Users — This is the East Flatbush section of Brooklyn. My home. A world unto itself. You can get to any borough in 30 minutes from here, but they might as well be Almac Hardware. The sound of holiday music and the Salvation Army Santa’s bell would fill the neighborhood. It was…

Growth

7 min read

How To Build Your Martech Stack Like A Boss
How To Build Your Martech Stack Like A Boss
Growth

7 min read


Published in

The Pragmatic Disruptor

·May 4, 2020

How To Become The Biggest And Baddest GrowthMaster On The Planet

As Fate Would Have It — We All Pivot — Hi, I’m Mack! 👋🏾 Usually, I don’t do this, but I’m going to take you on a little journey into my Creative Engineering Twilight Zone. A journey that was so insane, it felt as though I was drinking out of a firehose for 730 days straight. It was a journey…

Growth Hacking

7 min read

How To Become The Biggest And Baddest GrowthMaster On The Planet
How To Become The Biggest And Baddest GrowthMaster On The Planet
Growth Hacking

7 min read


Published in

The Pragmatic Disruptor

·Apr 27, 2020

Growth Marketing Is My Sport

A Marketers Journey to Competing in the Growth Olympics — Imagine a Haitian American creatives dream of competing in the 2020 Growth Marketing Olympics, despite never having run a million dollars worth of Facebook ads before. …

Growth

7 min read

Growth Marketing Is My Sport
Growth Marketing Is My Sport
Growth

7 min read


Published in

The Pragmatic Disruptor

·Apr 21, 2020

This Ain’t Your Granddaddy’s Style of Marketing

Mad Men ain’t got shit on Growth Marketing! — Say WHAT?!?!?!?!?!?!? Now let me explain why. Many folks claim to be Growth Marketers, but they don’t even begin to scratch the surface when it comes to true growth hacking. In fact, most of the folks whom I’ve had conversations with have never sat down to…

Growth

5 min read

Growth

5 min read

McKenzy P. Germain

McKenzy P. Germain

882 Followers

🎈 Sarcastically entertaining, yet educational.

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